Handel Pianos

Handel Pianos is a family piano firm, founded in Sunningdale in 1993, selling new and restored pianos and offering tuning, restoration, rental and removals. The owner got in touch after another client highly recommended TAUZZI.

Their WordPress website had an outdated theme, lots of errors and security issues. We offered to save them money by fixing the existing site, but they wanted a complete rebuild that could properly show off their pianos.

We built a completely custom website on Wix Studio, with all the store features written in Velo code. Visitors can filter the pianos by price, brand, condition and type, and every piano has its own page with its make, model, size and finish.

Pianos aren't bought online, so instead of a checkout each piano page has an enquiry form that tells the team exactly which piano the customer is interested in.

On the old website, the shop's page numbering meant Google could only read the first four products, so most of the pianos couldn't be found. Now every piano can be found on Google and in the site's own store.

Since the launch, Handel Pianos has seen a huge rise in website visitors, enquiries and sales, so much that they've struggled to keep up, and they even asked us what we'd done. TAUZZI has since taken over their Google Ads to bring in even more sales.